Yayin da buƙatun tsarin nishaɗin gida na ci gaba ke ƙaruwa a duk duniya, masana'antun ɗorawa na TV suna fafatawa don cin gajiyar sabbin kasuwanni - amma hanyar mamaye duniya tana cike da sarƙaƙƙiya.
Kasuwancin Dutsen TV na Duniya, wanda aka kimanta akan dala biliyan 5.2 a cikin 2023, ana hasashen zai yi girma a CAGR na 7.1% zuwa 2030 (Binciken Kasuwa Mai Haɗi). Sakamakon hauhawar kudaden shiga da za a iya zubar da su, haɓakar birane, da kuma yaɗuwar talbijin masu rahusa, masana'antun suna haɓaka fiye da wuraren gargajiya a Arewacin Amurka da Turai don shiga yankuna masu girma kamar Asiya-Pacific, Latin Amurka, da Afirka. Koyaya, wannan ƙaƙƙarfan haɗin kai na duniya yana kawo dama mai fa'ida da ƙalubale masu girma.
Damar Fadada Tuƙi
1. Yawan Bukatu a Kasuwanni masu tasowa
Asiya-Pacific, wanda Indiya, China, da Kudu maso Gabashin Asiya ke jagoranta, ke da sama da 38% na tallace-tallacen TV na duniya (Binciken Counterpoint), samar da ingantaccen kasuwa don hawa. Ƙaddamar da birane da raguwar wuraren zama a birane kamar Mumbai, Jakarta, da Manila suna haifar da buƙatun ceton sararin samaniya, hawa mai aiki da yawa. Alamu kamar na IndiyaGodrej Interioda ChinaNB North Bayousuna mamaye kasuwannin cikin gida tare da araha, mafita masu nauyi waɗanda aka keɓance da ƙananan gidaje.
A cikin Afirka, haɓaka shigar TV (sama da 21% tun daga 2020, GSMA) yana buɗe kofofin. Afirka ta KuduEllies Electronicskwanan nan ya ƙaddamar da layin dutsen bango mai rahusa wanda ke niyya ga gidaje masu matsakaicin ƙarfi, yayin da na KenyaSafaricomyana tara abubuwan hawa TV tare da biyan kuɗaɗen TV mai kaifin basira.
2. Ci gaban Fasaha
Hanyoyi masu wayo tare da haɗin IoT, gyare-gyaren motsa jiki, da tsarin sarrafa kebul suna samun karɓuwa.Tsari-AVFadadawa zuwa Turai ya haɗa da filaye tare da ginanniyar cibiyoyi na USB-C don haɗin kai mara kyau, yana magance haɓakar aikin gauraya. A halin yanzu,Milestone AVDutsen “AutoTilt” mai ƙarfin AI, wanda ke daidaita kusurwoyin allo dangane da kasancewar masu kallo, yana samun karɓuwa sosai a kasuwannin fasahar fasaha kamar Koriya ta Kudu da Japan.
3. Dabarun Abokan Hulɗa
Haɗin kai tare da masu rarraba na gida da ƙwararrun masu kasuwancin e-commerce suna haɓaka shigar kasuwa.Sanushadin gwiwa daAlibabadon daidaita tallace-tallacen kan iyaka a kudu maso gabashin Asiya, rage lokutan bayarwa da kashi 50%. Hakazalika,Vogel tahade daIKEAa cikin Turai don ba da ɗorawa na abokantaka na DIY, daidaitawa tare da abokin ciniki mai dorewa mai dorewa.
Mahimman Kalubale a Ci gaban Duniya
1. Karɓar Sarkar Kayan Aiki
Tashin hankali na yanki, ƙarancin albarkatun ƙasa (misali, farashin aluminium ya tashi da kashi 34% a cikin 2023), da jinkirin jigilar kayayyaki yana barazanar baraza.Dutsen-Yana!ya fuskanci hauhawar farashin samarwa da kashi 20% a cikin 2023, wanda ya tilasta gyare-gyaren farashi a Latin Amurka. Don rage haɗari, kamfanoni kamarLGsuna haɓaka masu samar da kayayyaki da saka hannun jari a cibiyoyin masana'antu na yanki, kamar sabon shuka a Mexico da ke hidimar Arewa da Kudancin Amurka.
2. Matsalolin Matsala
Bambance-bambancen ma'auni na aminci da jadawalin kuɗin fito na dagula haɓakawa. Misali, tsarin ba da takaddun shaida na INMETRO na Brazil yana ƙara makonni 8-12 zuwa ƙaddamar da samfur, yayin da sabunta ƙa'idodin EcoDesign na EU na buƙatar filaye don cika ƙaƙƙarfan ƙa'idodin sake amfani da su.Samsungyanzu yana ɗaukar ƙwararrun ƙungiyoyin yarda a kowane yanki don kewaya waɗannan hadaddun.
3. Gasar Cikin Gida
Samfuran cikin gida galibi suna rage ƴan wasan duniya akan farashi da dacewa da al'adu. A Indiya,Trukeyana ba da tukwane tare da ginanniyar ɗakunan ibadar Hindu, tana ba da gidajen gargajiya. A mayar da martani.Tsari-AVya ƙaddamar da layin "Glocal" a cikin 2024, yana haɗa fasalulluka masu ƙima tare da ƙayyadaddun ƙirar yanki, kamar suttura masu jure tsatsa don kasuwannin bakin teku.
4. Girgizar Kayayyakin Shigarwa
A yankuna kamar yankin kudu da hamadar sahara da kuma karkarar kudu maso gabashin Asiya, rashin kwararrun masu sakawa ya kasance shamaki.Vogel tamagance wannan ta hanyar horar da ƴan kwangilar cikin gida ta hanyar ƙirar gaskiya, yayin daAmazonSabis na “Dutsen-in-a-Box” a Brazil ya haɗa da koyaswar shigarwa mai alaƙa da lambar QR.
Nazarin Harka: Yadda Sanus Ya Ci Latin Amurka
Shigowar Sanus na 2023 zuwa Brazil da Colombia yana ba da haske kan dabarun daidaitawa:
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Farashi Na Gida: Bayar da tsare-tsaren biya ta hanyar haɗin gwiwa tare daMercadoLibrekumaBancolombia.
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Haɗin Kan Al'umma: Taimakawa taron karawa juna sani na DIY a São Paulo, yana mai da hankali kan ƙarfafa mata a cikin haɓaka gida.
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Dorewa Edge: An yi amfani da kayan da aka sake yin fa'ida daga masu samar da yanki don rage farashi da kuma jan hankali ga masu siye da sanin yanayin muhalli.
Sakamako: 15% riba rabon kasuwa a cikin watanni 18.
Masanin Outlook
Carlos Mendez, Daraktan Sarkar Samar da kayayyaki a Frost & Sullivan, ya ce "Ba wai kawai sayar da kayayyaki ba ne, amma game da magance matsalolin gida." "Sannun samfuran da ke saka hannun jari a cikin R&D mai ƙarfi da kuma tallan tallace-tallace na al'ada za su bunƙasa."
Duk da haka, Dr. Anika Patel na MIT's Global Business Lab yayi kashedin: "Overextension haƙiƙa hadari ne. Kamfanoni dole ne su daidaita sauri tare da scalability, tabbatar da ingancin ba a sadaukar domin girma."
Hanyar Gaba
Don yin nasara, masana'anta dole ne:
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Yi Amfani da Bayanan BayanaiYi amfani da AI don hasashen buƙatun yanki (misali, tallace-tallacen hutu a lokacin Diwali na Indiya).
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Samar da Ƙarfafa Manufacturing Agile: Cibiyoyin bugu na 3D a Vietnam da Turkiyya suna ba da damar yin samfuri cikin sauri don kasuwanni daban-daban.
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Mayar da hankali akan Samfuran Da'ira: Kaddamar da shirye-shiryen ciniki don gina aminci da rage sharar gida.
Gasar Dutsen Talabijan na duniya ba gudu bace — gudun fanfalaki ne na ƙirƙira, daidaitawa, da juriya. Yayin da dakunan zama ke tasowa, haka ma dole ne dabarun waɗanda ke da niyyar tabbatar da matsayinsu a bangon duniya.
Lokacin aikawa: Afrilu-02-2025
